We know the client is always right, right? Well, no. Mostly people seek out designers because they don't have all the skills or expertise in the creative field. That's nothing to be ashamed about, that's where we come in handy.
You are the one with the great idea so you can run the show on how you think it should look. But sometimes the problem is that the end result may not look great after the transfer from brain to print.
Good designers should know even before trying something if it's going to work well. You may be very adament on your vision, but if it looks awful or breaks 7 basic design rules your designer should tell you and you should listen. This is the reason you hired them in the first place, right? Whomever you choose as your designer should attempt your idea, and if it doesn't work they should explain why, then show an alternative that does. We always need to respect your requests but at the same time we should know what works best.
In the end you should get the best design from the combination of your idea and the designer's experience and eye for what visually works. Everyone wins. The last thing a good designer wants to do is create garbage since it may result poorly for the client's needs. A poor designer will do exactly what you say no matter how bad it may look. In the end you'll be disappointed, and so will your customers.
Everyone wants an awesome looking logo. Sometimes people equate "awesome" with "freakin' ginormous."
You know, the logo so huge it can be seen from space. Here are some of the pitfalls of logo usage and creation that can lead to a boatload of problems.
Make the Logo Bigger!
Please don't. Whatever project the logo is placed in shouldn't be the focus. What are you selling as a message; your logo or your meaningful content? A logo that has to be bigger is a logo that can't carry itself at any other size than huge. Which leads us to...
Keep in mind all the uses and platforms that the logo will be in. A super-intricate logo with 200 flowers in it may look great on a poster, but try using that on your business card, letterhead, fax, envelope, etc. All those little details will turn into a giant, unrecognizable filled in blob. This leads us into our next joyride...
Color Me Crazy
People love colorful identities. Do you know who doesn't? Mr. "Oh No! I Need to be Reversed Out!" The logo should be able to look good in color and transfer itself well in black and reversed out. If you have too many colors it could be difficult to look as bold when there isn't color. Good luck putting 17 colors on a vehicle transfer for your business. Two or three colors can go a long way, can make a bolder statement, and will cause fewer problems down the road.
It's hard not to want to go full-bore when you are starting a new website, doing your first direct mail piece, or going to your first tradeshow.
Sometimes people can get caught up in "I want robots, flash, flying monkeys and firetrucks!" Just because you can do something doesn't mean you should. There are so many options and design treatments out there that you can overdue things very easily. You don't want the "wow" to overpower the "what."
Now this doesn't mean strip everything down to 1 color and crappy clipart, oh no, not at all. This just means following some basic principles so that the viewer can clearly see your message while basking in your design:
Keep the amount of different fonts to a consistent few. Too many makes things look unorganized and confusing.
Please Don't Yell
ALL CAPITALS! THIS SURE WILL GET SOME ATTENTION! Please don't be the bully that hurts people's retinas.
Just like fonts, overuse of borders and frames to separate and ecentuate items loses it's ability to do exactly that.
Don't be afraid of white space. You don't have to fill the entire space with color or text or images, just let it breathe baby. You need contrast and white is right!